SASKATOON, SK — Saskatchewan continues to stand out as one of Canada’s most affordable provinces for renters, offering stable housing costs and a responsive rental sector. With average rents significantly lower than those in provinces with rent control, and a strong Residential Tenancies Act, Saskatchewan’s rental market is proving that affordability can be achieved without additional regulation.
Recent research commissioned by Rental Housing Saskatchewan (RHSK) reveals that rent increases in the province have been modest over the past decade, with a growth rate of just 31% compared to 58% nationally. The average rent-to-income ratio sits at 26%, below the national average. Rental arrears are also low, at just 3%, over half the national average, indicating strong payment stability among tenants.
RHSK is urging governments to focus on policies that expand housing supply and protect existing rental stock, rather than introducing rent control measures that have consistently led to unintended consequences in other jurisdictions. These include reduced investment, deteriorating housing quality, and the withdrawal of rental units from the market, particularly by small and mid-sized providers who are already facing steep increases in property taxes, insurance, utilities, and maintenance costs.
Saskatchewan’s leadership in housing starts this year is a promising sign that supply is beginning to catch up with demand. RHSK supports practical, evidence-based solutions such as streamlining zoning and permitting, targeted rent subsidies for low-income households, and partnerships that incentivize affordable development.
Rental Housing Saskatchewan continues to advocate for collaborative approaches that strengthen the rental sector and ensure Saskatchewan remains a place where families can find a home they can afford, without compromising quality or supply.
What Saskatchewan’s rental data tells us about renter behaviour in 2025
By Peter Altobelli, VP and General Manager, Yardi Canada Ltd.
Canada’s multifamily rental market is entering a period of recalibration. Slower immigration growth and ongoing economic uncertainty are beginning to cool demand across many provinces. But in Saskatchewan, the story is more layered. Rent growth is still strong, and digital leasing interest remains healthy, yet high turnover and rising vacancy suggest more choice and more movement among renters.
This article uses key insights from the Q3 2025 Yardi Canadian National Multifamily Report to examine the state of the market in Saskatchewan, particularly in Saskatoon, and what property managers can do to adapt.
National slowdown, local resilience
Across Canada, in-place rents rose 4.8% year-over-year to reach an average of $1,720. This represents a slowdown from previous quarters, as population growth eases and new lease rates soften. New lease-over-lease growth, a key measure of how rents are trending for new tenants, dropped to just 2.8%, its lowest level since tracking began in 2020. Renters are now staying in their units an average of 37 months, signalling a more stable but less fluid renter base.
The broader market shift is tied to two factors. First, Canada’s federal immigration strategy now aims to reduce the share of non-permanent residents, with nearly 950,000 fewer expected over the next two years. Second, uncertainty around U.S. trade tariffs and a sluggish economy have led to a policy pause from the Bank of Canada, holding the interest rate at 2.75%.
While some urban centres are feeling the pressure, Saskatchewan continues to show steady demand, making it one of the more resilient regions in today’s multifamily market.
Saskatoon shows strength with signals of change
Among Canada’s Census Metropolitan Areas (CMAs), Saskatoon stands out for its rent growth. In-place rents climbed to $1,449, up 6.1% year-over-year, one of the strongest increases in the country. New lease-over-lease rent growth is also holding steady at 3.6%, suggesting that renters are still willing to pay for the right unit.
That said, several metrics show increased fluidity in the market:
- Vacancy rose to 3.5%, a sign that either new supply is coming online or renters are cycling through units more quickly.
- Annual turnover reached 39.8%, the third-highest in Canada behind only Calgary and Halifax.
- Digital leasing activity remains robust, with 22 digital prospects per 100 units per month — indicating consistent renter engagement through websites, ILS, search, social media and other online channels, slightly above the national average.
These figures paint a picture of a market with active demand, but also higher competition and more movement. Renters have more inventory to choose from and may be switching homes for better pricing, amenities or service.
Understanding renter motivations
It’s not just economics shaping this behaviour. Surveys by simplydbs have shown that 80% of renters prefer mobile-friendly communication tools, and many expect to handle leasing, maintenance requests and rent payments online. Convenience is no longer a bonus feature, it’s the baseline.
This shift in renter expectations, combined with Saskatchewan’s relative affordability, is attracting both younger tenants and families relocating from higher-cost provinces like Ontario and BC.
Here’s what the data means for housing providers today.
- Refresh your marketing for evolving demand
Lease-over-lease rent growth shows that renters are willing to pay more when they see value. With affordability still on Saskatchewan’s side, providers can market their units to a broader audience, including newcomers and those relocating from more expensive regions.
Key messaging should focus on:
- Transparent pricing and clear value
- Convenience, digital accessibility and location
- Energy efficiency or comfort-focused features
- Flexible leasing options that suit a variety of renters
Property managers should also ensure listings are easy to find and mobile-optimized, with clear photos, availability details and contact options. Digital lead capture is now a fundamental part of marketing, not a nice-to-have.
- Focus on tenant retention to reduce turnover costs
With annual turnover near 40%, the cost of leasing, marketing and preparing units between tenants adds up quickly. Encouraging lease renewals is one of the most effective ways to improve stability and reduce operational costs.
Some strategies to help retain residents:
- Offer flexible lease renewal terms
- Provide loyalty incentives such as small rent discounts or amenity access
- Enhance the move-in and move-out process with checklists and welcome packages
- Keep communication clear and responsive, particularly through digital platforms
Renters today are not just comparing units, they’re comparing experiences. The more proactive and personal your service feels, the more likely tenants are to stay.
- Prepare for more competition with better tech
As vacancy edges up, competition between properties will intensify. The fastest way to stand out isn’t always with a new amenity. Often, it’s with a smoother experience.
Consider prioritizing:
- Online leasing applications
- Digital rent payment and maintenance request systems
- Real-time communication tools
- CRM platforms that help you track prospect and resident interactions
As the simplydbs survey found, most renters now prefer mobile-based building communication. This means providers who rely solely on email or phone calls may be falling behind expectations.
More inventory on the market means residents will gravitate toward properties that offer both value and convenience. The right digital tools can help housing providers deliver both.
Final thoughts
Saskatchewan’s rental market is in a strong position, even as national demand slows. Saskatoon is showing healthy rent growth and digital interest, which suggests there is still upward momentum. However, rising vacancy and turnover indicate a need for sharper strategies.
To remain competitive, housing providers should take a close look at their leasing processes, retention programs and digital engagement efforts. Those who adapt to changing renter behaviour, and who clearly communicate value, will be best positioned to succeed.
To learn more about these insights and access the full Q3 2025 report, visit: Yardi Multifamily Market Reports for Canada
Rental Housing Saskatchewan Announces Landon Field as New Chief Executive Officer
The Board of Directors of Rental Housing Saskatchewan is pleased to announce the appointment of Landon Field as the organization’s next Chief Executive Officer.
“Landon has been a dedicated member of our team for several years, building strong relationships with members and various stakeholders through his work at events and by providing direct support,” said Sheena Keslick, Chair of the RHSK Board of Directors. “His passion and unwavering commitment to housing, along with his steadfast dedication to the organization’s mission, made him an exceptional choice to lead Rental Housing Saskatchewan into its next phase of growth.”
With a strong background in leadership and a deep understanding of the housing sector, Landon brings the right mix of experience and vision to the CEO role. The Board is confident that his strategic mindset and member-first approach will continue to strengthen our organization and its impact across the province.
During his tenure with the association, he has played a key role in several major initiatives, including leading our recent rebrand, hosting the largest conference in our history, and helping grow our membership to record levels.
“I am excited and ready to get to work on behalf of our members across the province,” said Landon Field, Chief Executive Officer of Rental Housing Saskatchewan. “Having worked with the association for the last number of years, I understand what this role takes. I know how to support and engage with our members, and I appreciate the value our organization adds to the rental housing industry in this province. Advocating for investors, small business owners, service providers, property managers, employees in our industry, and those building homes for families in this province. Rental housing plays a key role right now, and I am thrilled to lead this association into our next phase of growth.”
As we look ahead, we’re excited to build on this momentum under Landon’s leadership and remain focused on advocating for and supporting the rental housing community across Saskatchewan.
For media inquiries, please contact: office@rhsk.ca
February 13, 2025 – Today the Rental Housing Saskatchewan (RHSK) Board of Directors announces that Cameron Choquette has resigned from his position as Chief Executive Officer, effective March 7, 2025.
“The Board is incredibly grateful for Cam’s leadership, energy, and commitment over the past five and a half years. We wish him nothing but the best as he pursues other opportunities.”, stated Sheena Keslick, Chair of the Board of Directors.
Under his leadership, RHSK has delivered tremendous growth and a host of new programs and services for members. Membership has increased by 79%, reaching over 1,000 members in 2024.
Cam developed new training programs, revamped our annual conference, led the rebrand of the entire Association, and personally helped hundreds of members solve problems and become better rental housing providers.
“It has been my absolute privilege and honour to serve as RHSK’s CEO. I am so grateful to have had the opportunity to represent and advocate for such an important sector in our province. Alongside an amazing team and a dedicated Board of Directors, I leave knowing that RHSK is well-positioned for continued growth and impact.”, stated Cameron Choquette.
During this transition, RHSK remains committed to serving our members with the same dedication and reliability you have come to trust and respect. Our programs, advocacy efforts, and member support services will continue uninterrupted, and our dedicated team is here to assist you.
The Board of Directors has started the recruitment process for a new CEO and will keep our members and stakeholders informed as the transition progresses over the next few months.
We appreciate your continued trust and support as we remain the voice of rental housing providers in Saskatchewan. Please join us in congratulating Cam on his tenure and all that he has done to build and grow RHSK.
For more information, please contact office@rhsk.ca.
SASKATOON, SK — The Saskatchewan Landlord Association (SKLA) is excited to announce its rebranding to Rental Housing Saskatchewan, effective immediately. This change reflects our commitment to better represent the diverse needs of rental housing providers, property managers, real estate investors, and the entire rental housing industry.
After careful consideration and feedback from our members and stakeholders, we recognized the need for a name that encapsulates our industry and uses language that represents what our members do every day: provide rental housing to the people of Saskatchewan.
The new brand embodies the province’s shape and includes a door that opens, a testament to how our members and the industry consistently open doors for Saskatchewan people by providing housing in a province with so much opportunity. Fresh, versatile colours present a vibrant brand that is focused on professionalism and excellence.
“Our new name, Rental Housing Saskatchewan, demonstrates our dedication to fostering a thriving rental housing industry that benefits everyone involved,” said Cameron Choquette, Chief Executive Officer of Rental Housing Saskatchewan. “This rebrand is the first step in a new chapter of growth as we celebrate our 30th Anniversary and look forward to leading the industry with our new brand.”
– Cameron Choquette, CEO of Rental Housing Saskatchewan
As part of this transition, Rental Housing Saskatchewan will continue to provide valuable resources and be here for our members with education, advocacy, and member support services. A new website will be launched in early 2025.
Dear SKLA Members,
We are please to re-announce our Paint Program with Sherwin Williams.
Our goal was to create a cost effective and reliable paint supply program tailored specifically for all SKLA members. In order to maximize the effectiveness of this program we are asking the members to reach out with your interest to be contacted by a Sherwin Williams Representative.
Benefits Include:
- Competitive Pricing “Locked in”
- Each SKLA Member will be assigned a Home Store & a Business Development Representative.
- Paint Maintenance Guide Program: Complete colour matching of all substrates and an easy ordering process for your community.
- Welcome Package Red Carpet Experience: $50 VIP Coupon and $50 Sign-Up and Save Coupon
- Interior & Exterior colour renderings and paint specifications for all properties including cap-ex projects.
Sherwin William’s Roll-Out: What to expect in the next few weeks
- Once you have reached out with your interest of this program by calling or email, Sherwin Williams Representative will contact you shortly thereafter.
- Your assigned Representative will schedule a visit or virtual meeting to review paint products and services.
- SW Reps will start the colour matching process
- Product selection and specification
- Properties with existing SW account will continue to use the account, properties without an account will simply fill out a New Credit Application form.
- Account information will be provided to the SW representative prior to the meeting. Be sure to invite your Maintenance Supervisor in your meetings with Sherwin Williams.
Locations:
Moose Jaw #8888, Paint Store – 105 Ominica St W, Moose Jaw, SK S6H 1X1, (306) 693-0400
Prince Albert #8896, Paint Store – 921-801 15 St E, Prince Albert, SK S6V 0C7, (306) 922-0555
Regina Commercial #8904, Paint Store – 175 Albert St N, Regina, SK S4R 3B8, (306) 525-5858
Regina East #8905, Paint Store – 2042 Prince of Wales Dr, Regina, SK S4V 3A6, (306) 789-4141
Saskatoon-East #8911, Paint Store – A-3414 8 St E, Saskatoon, SK S7H 4Z8, (306) 955-1551
Saskatoon #8811, Paint Store – 1-2723 Faithfull Ave, Saskatoon, SK S7K 7C3, (306) 242-0099
Saskatoon-Commercial #8910, Commercial Paint Store – 28 33rd St E, Saskatoon, SK S7K 0R9, (306) 652-8066
The Saskatchewan Landlord Association (SKLA) today announced that it’s welcoming RONA as the Association’s newest service partner dedicated to providing rental housing providers with products and services for home improvements and renovations.
“This new two-year partnership with RONA will give our members even greater access to products and services for maintaining and improving their rental properties”, said Association CEO Cameron Choquette.
With corporate stores located across Saskatchewan, RONA provides privileged discounts to SKLA members and will be a one stop solution for all their needs, expertise and a commitment to customer satisfaction.
“We are proud to be a strategic partner of the SKLA and contribute to success of Saskatchewan’s rental housing industry”, said Nathalie Meloche, National Account Manager.
Members of the Association now have access to a team of RONA associates who are ready to provide top-notch customer service and discounts exclusive to SKLA members. Whether its re-painting a suite after a move-out or replacing a fence this spring, RONA is ready to serve Saskatchewan’s rental housing industry.
SKLA members can unlock exclusive RONA discounts by following three simple steps.
- Sign up for a RONA account. This can be done via email, or by this direct link.
- Visit one of the stores listed below and provide your phone or account number at the PRO desk.
- Connect with an account manager at your store to inquire about getting a quote for your bigger projects.
Members can visit RONA stores at the following locations in Saskatchewan:
Regina:
3710 Quance St. E
4555 Gordon Road
Saskatoon:
1722 Preston Ave. N
125 Betts Ave.
Moose Jaw:
769 Thatcher Dr. E
Prince Albert:
800 15th St. E
The Association is pleased to announce that it has been awarded $70,000 from the Law Foundation of Saskatchewan to develop and deliver a legal education program for rental housing providers in Saskatchewan.
“This program will improve Saskatchewan’s rental housing industry by educating rental housing providers on their legal rights, responsibilities, and industry best practices”, said Association CEO, Cameron Choquette.
Saskatchewan’s rental housing providers provide homes to over 30% of Saskatchewan people with over 85,000 rental housing units. The online program will be available for everyone – mom and pop operators, real estate investors, and large property managers. It will include multiple modules that cover topics like tenancy agreements, security deposits, rent increases, and much more.
The program’s development will be guided by an advisory group composed of subject matter experts, Association members, and tenants. It is expected to be launched in early 2025 and will utilize existing information from Public Legal Education Association of Saskatchewan, while integrating legal precedents and important operational information on the legal rights and responsibilities of rental housing providers.
“On behalf of our members, I want to thank the Law Foundation of Saskatchewan for their support of this important work that will undoubtedly make a difference for both providers and renters”, concluded Sheena Keslick, Association Board Chair.
For more information, please contact:
Landon Field, Program & Operations Coordinator
strategy@skla.ca / (306) 653-7149